{"product_id":"gh0162","title":"LEONETTO CAPPIELLO Bitter Campari, 2005","description":"Sku: GH0162\u003cbr\u003eArtist: Leonetto Cappiello\u003cbr\u003eTitle: Bitter Campari\u003cbr\u003eYear: 2005\u003cbr\u003eSigned: No\u003cbr\u003eMedium: Offset Lithograph\u003cbr\u003ePaper Size: 51.25 x 38.5 inches ( 130 x 98 cm )\u003cbr\u003eImage Size: 47.75 x 35.5 inches ( 121 x 90 cm )\u003cbr\u003eEdition Size: Unknown\u003cbr\u003eFramed: No: Inquire with our experts for framing suggestions.\u003cbr\u003eCondition: A-: Near Mint, very light signs of handling\u003cbr\u003e\u003cbr\u003eAdditional Details: This bold and iconic large-format offset lithograph reproduces the celebrated Bitter Campari poster originally designed in 1921 by Leonetto Cappiello, widely regarded as the father of modern advertising poster design.\r\rThe composition features one of Cappiello’s most memorable creations: a dynamic, theatrical figure clad in a vivid red polka-dot costume, twisting playfully within a spiral of orange peel while holding a bottle of Campari aloft. Set against a deep black background, the image achieves maximum visual impact through striking contrast and simplified, high-energy forms—hallmarks of Cappiello’s revolutionary approach to advertising.\r\rUnlike the more decorative Art Nouveau style that preceded him, Cappiello introduced a bold graphic language centered on instantly recognizable imagery, strong silhouettes, and dramatic color contrasts. This poster exemplifies that shift, using humor, movement, and visual clarity to create an unforgettable brand identity.\r\rThe vibrant palette of red, orange, and green against black enhances the sense of motion and theatricality, while the playful figure captures the spirit and allure of the Campari brand.\r\rPrinted in the 1980s, this reproduction faithfully captures the power and charm of the original design, offering collectors and decorators access to one of the most enduring images in advertising history. As a product of the pre-digital poster era, it retains strong color saturation and visual depth.\r\rA highly decorative and collectible work, ideal for collectors of vintage advertising, graphic design, and bold, statement-making interiors.\r\rFraming available upon request.","brand":"Cappiello, Leonetto","offers":[{"title":"Default Title","offer_id":53196897091797,"sku":"GH0162","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0480\/1380\/3676\/files\/GH0162.jpg?v=1772224743","url":"https:\/\/artwise.co\/products\/gh0162","provider":"ArtWise","version":"1.0","type":"link"}