JAMES ROSENQUIST Horse Blinders, 1969

This original exhibition poster for James Rosenquist’s Horse Blinders series was produced for the opening of his show at the Leo Castelli Gallery in March 1969. The poster, created using a blend of screen printing and foil printing, is not only a promotional item but also a standalone work of art. The care taken in its production reflects the conceptual and technical precision associated with Rosenquist’s larger body of work.

Rosenquist, a central figure in the Pop Art movement, is known for his monumental, fragmented imagery drawn from advertising, mass media, and consumer culture. The Horse Blinders series is one of his most significant bodies of work, exploring themes of perception, isolation, and modern life. The poster itself embodies these ideas, offering a visually striking and texturally rich surface that captivates collectors and enthusiasts of both art ephemera and Pop Art.

This poster serves as a historical document of the era, reflecting the intersection of fine art, commercial design, and gallery culture in 1960s New York. Its thoughtful production and enduring aesthetic make it a sought-after collectible for art historians, curators, and Pop Art collectors.