JOANNA MCCARTHY Steambath, 1988

“Steambath,” a 1988 poster by photographer Joanna McCarthy, captures four women immersed in a cloud-filled steam room, each expressing a different moment of bliss and sensual release. Their poses—eyes closed, heads tilted back, relaxed smiles—convey a strong sense of pleasure and escapism, inviting the viewer to imagine the warmth and intimacy of the scene. Typical of late-1980s and early-1990s visual culture, the image blends glamour photography with a subtly provocative edge, creating a stylish, evocative poster that reflects the era’s fascination with beauty, indulgence, and fantasy