ALEXANDER EHHALT Times Square

This photograph from Alexander Erhalt’s Times Square series captures a view looking west along 47th Street in the 1990s. Taken from an eastern vantage point, the image highlights a bustling scene of Times Square during this transformative era, with its iconic energy and vibrant atmosphere on full display.

The billboards and advertisements, significantly smaller compared to today’s towering digital screens, reflect a time when technology had not yet reshaped the scale and spectacle of the area.