JEAN-PAUL GOUDE Galeries Lafayette - So Chic, 2001

So Chic is a dramatic large-format double-sided billboard poster conceived by renowned French image-maker Jean-Paul Goude for Galeries Lafayette, featuring the iconic French model and actress Laetitia Casta. Part of Goude’s celebrated advertising campaign for the Parisian department store, this poster embodies the refined glamour and theatrical flair that defined the brand’s visual identity during the early 2000s.

In this striking composition, Casta appears in a sleek, floor-length black gown, exuding elegance, mystery, and unmistakable Parisian sophistication. Goude’s signature use of stark contrasts, clean backgrounds, and exaggerated form transforms the model into a fashion archetype—poised, powerful, and unapologetically stylish.

The title So Chic reinforces the image’s refined attitude and the timeless allure of French fashion. Displayed prominently on billboards across France, this poster played a key role in cementing Galeries Lafayette’s place as a leading destination for contemporary style and luxury.

Now a rare collectible, So Chic captures a unique moment in fashion advertising where artistry, celebrity, and commerce intersected under the vision of Jean-Paul Goude.