IVAN CHERMAYEFF The Children's Story, 1980

Ivan Chermayeff (1932 - 2017) was an American illustrator and graphic designer. He was a founding partner of New York-based branding and graphic design firm Chermayeff & Geismar, creators of many of the world's most iconic and enduring brands. Founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar, the firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm and many others. Ivan Chermayeff and Tom Geismar were awarded the AIGA Medal in 1979. The firm is known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two World's Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City.