ARTIST UNKNOWN Ontwerp: Total Design, 1984

This unique 1984 exhibition poster, titled Ontwerp: Total Design, was designed by the renowned Amsterdam-based studio Total Design to accompany their exhibition at De Zonnehof, Amsterdam. Known for their innovative and avant-garde approach, Total Design played a significant role in shaping modern graphic design, branding, and visual communication in the Netherlands and beyond.

What sets this poster apart is its irregular outer shape—the edges are deliberately designed not to be square, creating a dynamic and unconventional visual form that reflects the bold and modern ethos of Total Design. This creative approach to both form and content embodies the studio’s philosophy of pushing boundaries and redefining traditional design conventions.