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Piana, Giuseppe

GIUSEPPE PIANA Brasserie Lengrand

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Regular price $250
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This vibrant and visually captivating composition by Giuseppe Plana exemplifies the bold graphic style of early 20th-century French advertising. Originally created in 1926 for Brasserie Lengrand, the image features a luminous glass of beer crowned with foam, playfully animated by a stylized green figure perched atop the drink—bringing a sense of whimsy and movement to the design.

The rich color palette—glowing yellows, deep greens, and striking reds—combined with strong typography and clean lines, reflects the influence of Art Deco aesthetics and the golden age of poster design. Plana’s work transforms a simple commercial subject into a dynamic and memorable visual statement, blending humor with elegance.

This large-format reproduction captures the spirit and charm of the original pre-digital poster era, when advertising was both highly creative and artist-driven.

A bold and decorative piece, ideal for kitchens, bars, or social spaces, and appealing to collectors of vintage advertising and classic European poster design.

Framing available upon request.

Details

Sku: GH0135

Artist: Giuseppe Piana

Title: Brasserie Lengrand

Year: Unknown

Signed: No

Medium: Offset Lithograph

Edition Size: Unknown

Framed: No

Frame Suggestion: Inquire with our experts for framing suggestions.

Condition: A-: Near Mint, very light signs of handling

Dimensions

Paper Size: 47.5 x 33.75 inches ( 121 x 86 cm )

Image Size: 44.5 x 30.5 inches ( 113 x 77 cm )

GIUSEPPE PIANA Brasserie Lengrand

$250

About the Artist

Giuseppe Piana

G. Piana (Giuseppe Ferdinando Piana, 1864–1956) was an Italian painter and graphic artist known for his landscapes and early 20th-century commercial posters. His work bridges traditional Italian painting and applied graphic design, including iconic advertising pieces such as the vintage Brasserie Lengrand poster, celebrated for its elegance and period style.
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